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CK’s Bakery chain, which sells sandwiches and paninis along with cakes, is expanding to Madurai through the franchise model. The company is in consultation with partners to open outlets in four months.
An initial market survey conducted by the company found that with many companies setting up operations in Madurai, the workforce is younger, more exposed to different food cultures and have more disposable income.
Accordingly to the company, each store needs an investment of Rs 9 to12 lakh and takes two and a half years to break even. But the company will set up a central kitchen to have control over the food quality.
In Chennai the company has 60 outlets and plans to add another 10 through the franchise model. The company is also looking at opening outlets in Coimbatore and Tiruchi.