Britannia plans to launch 50 new products by 2020


The Kolkata headquartered FMCG major Britannia Industries has plans to launch around 50 new products under its existing as well as new categories by the end of the next fiscal as part of efforts to be a total food company.


In view of its growth strategy, Britannia will launch dairy products and croissants by October-November through its joint venture with Greek cakes and confectionery major Chipita by the March 2020.


Also, the company will continue with its strategy of adding new countries in its list and scout for new markets in Africa, while foraying into Bangladesh and Myanmar.


The company is also in the process of setting up a Rs 1,000-crore plant at Ranjangaon, Pune which would be an integrated food park. Britannia’s Nepal plant would start in the fourth quarter of the next fiscal as it is awaiting environmental clearance there.

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