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Coca-Cola India Pvt. Ltd. is planning to launch fruit juice versions of its Sprite and Limca brands in the first half of this year.
This is the first time Coca-Cola is looking at bringing extensions of Sprite, its best-selling carbonated beverage brand, and Limca, its third largest aerated drink brand.
The plan to introduce Sprite and Limca extensions comes just months after the American beverage maker launched a variant of Thums Up, its largest-selling cola brand in November.
The company is also launching Thumps Up in neighbouring countries such as Bangladesh, Sri Lanka, Bhutan and Nepal by the end of March. Thums Up is the first carbonated beverage brand to be taken overseas.
Coca-Cola is also planning to launch three more variants of Fanta during 2018. It already has two in the Indian market.
Coca-Cola’s rival PepsiCo has also started adding fruit content in some of its aerated drinks since 2015.