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Gujarat government has initiated a tie-up with Amul for creating a strong cooperative network of vegetable and fruit growers under ‘Operation Green Gujarat.’
The government intends to utilize Amul’s experience and ability in coordinating milk farmers and distributing milk products in helping other farmers sell their products and obtain better prices.
Currently, there is no organized system of purchase, distribution, pricing and quality control in fruits and vegetables and despite the produce fetching high prices, farmers continue to have poor earnings.
Amul will be launching a pilot project shortly in Ahmedabad district and city and is expected to sell fruits and vegetables from its milk parlours.