Amway India strengthens nutrition portfolio

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Amway India, has recently launched Nutrilite Traditional Herbs Range as a move to strengthen its Nutrition & Wellness product portfolio.

 

The Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki. The Nutrilite Traditional Herbs Range from Amway offers combined benefits of Organic Certified Herbs and DNA Fingerprinted herbs which is unique of its kind currently available in the market.

 

In order to maintain transparency, Amway is providing a QR code on the product packaging that explains the ‘Seed to Supplement’ journey of the manufacturing process alongside highlighting the three key pillars of Nutrilite Traditional Herbs which is Purity, Safety and Potency.

 

According to the company, the new range is compliant to the new Nutraceuticals Regulations i.e. The Food Safety and Standards (Health Supplements, Nutraceuticals, Food for Special Dietary Use, Food for Special Medical Purpose, Functional Food and Novel Food) Regulations, 2016 (‘Regulations’), issued by Food Safety Standard Authority of India (FSSAI).

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