Coca-Cola to localise 70% of its products portfolio

Beverages major Coca-Cola is planning to introduce ethnic drinks and fruit juices with an aim to localise two-third of its product portfolio over the next few years, in order to expand its regional footprints in India.

 

Coca-Cola India at present has about 50 per cent of the beverages comprising local brands like ThumsUp, Limca and Maaza, which have been formulated, produced and sold in India.

 

Coca-Cola globally owns a packaged coconut water brand named Zico, and has started test marketing the product in India as well.

 

Besides, the cola major is working on reducing the sugar content across its portfolio by introducing low-sugar and sugar-free variants of beverages keeping in mind the changing consumer preferences.

 

The company is also looking at opportunities in the hydration space.