Beverage startup launches ethnic drinks

Hyderabad-based Startup ‘GoliSoda’ recently announced the launch of 10 ethnic natural beverages under the brand name ‘GoliSoda’.

The proprietary, preservative free, ethnic thirst quenchers with seasonal local produce will be available in major drive-ins and in 90 restaurants in Hyderabad including online delivery platform, Swiggy. The company also announced the launch of 10 new outlets that will begin operations immediately.

The startup initiated piloting the product to introduce the most sought-after native thirst quenchers – coconut water, sugarcane juice, ‘badam’ (almond) milk, rose milk, fruit milk, Arabian style pulpy grape juice, nannari sherbet, spiced buttermilk, watermelon juice and paanakam.

Currently, the company is selling 2,000 bottles every day.  After the consolidation of the market in Hyderabad, the company plans to launch its products in Bengaluru followed by Chennai.