82Labs, a US-based start-up that manufactures drinks to reduce morning-after hangovers, has raised $8 million in fresh funding from investors like Altos Ventures, Slow Ventures, Strong Ventures, and Thunder Road Capital.
Founded by Korean-American entrepreneur Sisun Lee, 82Labs’ Morning Recovery drink has been brought to America from South Korea, where hangover drinks are quite common.
The drink is based on a popular South Korean herbal medicine called DHM, a component which is extracted from the fruit of an oriental raisin tree.
82Labs bottles DHM with vitamins, electrolytes, and milk thistle, all of which are known to have detoxifying effects on the body.
According to the startup, there is a $113 billion market opportunity for hangover remedies, keeping in view the $1.2 trillion global alcohol industry.