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PepsiCo will be reducing the salt content in Kurkure, its flagship snacks brand, in line with its global nutrition objectives. The first low-salt Kurkure packs have been recently rolled out.
PepsiCo, which competes aggressively against more than two thousand local brands in addition to established competitors including ITC, Parle and Haldiram in packaged salted snacks, is innovating aggressively through hyper localised variants, revamped packaging and penetrative distribution.
PepsiCo, which makes Lays and Doritos besides Kurkure snacks, and soft drinks including Pepsi cola and Mountain Dew, will reduce sodium and fat content in snacks and sugar content across its juices and carbonated drinks by 2025.
According to the company’s global commitments, three quarters of its global foods portfolio will contain sodium volumes less than 1.3 milligrams per calorie, and that at least three-quarters of its foods will not exceed 1.1 grams of saturated fat per 100 calories by 2025.