Coca-Cola India recently announced its entry into new categories of enhanced hydration and nutritious dilutables with the launch of Aquarious Glucocharge and Minute Maid Vitingo.
The new products are in line with the company’s endeavour to provide a spectrum of beverage choices to the consumer along with functional benefits across various segments of consumer.
Aquarius Glucocharge, packed with glucose, essential minerals and fruit juice has been developed exclusively for Indian consumers who toil in the heat and need instant hydration.
Minute Maid Vitingo is a product to address a micronutrient deficiency and malnutrition in India.
The company is also embarking on a program of incubation to develop strong portfolio of choices for the Indian consumer.