The Food Safety and Standards Authority of India (FSSAI) has initiated the Eat Right campaign, wherein the key stakeholders like food processing industries and restaurants will volunteer to reduce the percentage of salt, sugar and fat content in food.
This campaign has kick-started at a crucial time when India is becoming the diabetes capital of the world, cases of anaemia and micronutrient deficiencies are on the rise, and non-communicable diseases (NCDs) are accounting for 1 in 5 disease-related deaths.
As a part of the campaign, edible oil industries took a pledge to reduce trans-fat content by 2 per cent by 2022. Later, food companies also took a pledge to reformulate packaged foods with reduced level of salt, sugar and saturated fat.
This Eat Right Movement is a collaborative move with stakeholders, on both the demand and supply side, coming together. On the demand side, the campaign focuses on empowering citizens to make right food choices. On the supply side, it nudges food businesses to reformulate their products, provide better nutritional information to consumers and make investments in healthy food as responsible food businesses.
It is platform to provide credible information to help make informed and healthful eating choices. It is built on two broad pillars – “Eat Healthy and “Eat Safe”.