Britannia invests Rs 1.7 bn in Assam Greenfield Unit


Food company, Britannia Industries has come up with a greenfield manufacturing facility in the country, at an investment of Rs 1.7 bn in Assam.


Looking for better traction in the northeastern market, fast-moving consumer goods (FMCG) major Britannia Industries has launched its largest greenfield manufacturing facility in the Guwahati at an investment of Rs 1.7 billion.


The advanced plant is spread over 22 acres and has an annual production capacity of 60,000 tonnes. Catering to Britannia’s vision of being a total foods company, the unit will soon be adding manufacturing lines of new product categories in the snacking space.


This is the third Britannia plant to be set up in Assam to serve the growing biscuit market in the northeast. The region currently generates revenue of Rs 6 billion for the Rs 100 billion company.


It is also planning to invest in a finished goods distribution centre at an investment of Rs 200 million in the state, which will also cater to the entire northeastern market.


To strengthen its global footprint, the company had in May launched its first export-oriented manufacturing facility at Mundra.

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