BeatO India’s first and only full-stack digital solution for managing diabetes has launched a range of diabetic-friendly healthy products. It includes snacks, staples, breakfast items, juices, vinegar and sugar alternatives.
The options in the snack category include quinoa khakhra (a first of its kind in India), quinoa and bajra puffs and roasted makhana, in addition to flax and sunflower seeds. The staples include red and brown rice.
BeatO’s breakfast range comprises muesli variants, masala poha and oats. Other products include juices and vinegar in such flavours as karela, wheatgrass, amla, aloe vera and jamun. Apple cider vinegar, considered beneficial for diabetics, is also available.
These are aimed at addressing the dietary aspect of managing diabetes and supporting people in making the right choices. They are not only suitable to everyone, but are also pocket-friendly.
India contributes to about 49 per cent of the world’s diabetes burden. Rampant obesity, due to unhealthy eating practices and lack of exercise, is one of the major reasons for the onset of this condition.
Diabetes requires regular monitoring of blood glucose and proactive sugar control and a lifestyle switch to diabetes-friendly products. BeatO’s products are, thus, the right mix of health and taste and curb unhealthy eating, and can, therefore, help prevent obesity and diabetes.
Along with their small and sleek, smartphone-connected glucometer that enables anytime, anywhere monitoring of blood sugar levels, these eatables are meant to help people in the self-management of their condition.
To complement its products and services, it has partnered with ventures such as Netmeds and Cigna to fulfill medicine requirements and provide health insurance to its customers, respectively.
BeatO recently raised $1.3 million in funding led by Blume Venture Capital (VC) and co-led by Leo Capital.