Britannia Winkin’ Cow introduces Britannia Bourbon in a milkshake format
HUL’s Inderpreet Singh has joined Mondelez International as Associate Director Marketing Gum, Candy Beverages (GCBM) India in June. He has replaced Amit Shah, who has joined Hindi GEC Zee Entertainment Enterprises Limited as Cluster Head of Regional Hindi Speaking Markets in April.
Mondelez International has confirmed the development. Singh will report to President, GCBM, Asia, Middle East and Africa (AMEA).
He will also head P&L for this category in India. The portfolio comprises of Bournvita, Tang, Choclairs & Halls
Singh was previously the Associate Director of Marketing with Hindustan Unilever Limited from May 2004. An alumnus of IIM Calcutta, Singh has almost 14 years of experience in business leadership (P&L delivery) & consumer marketing across FMCG (Foods, Home Care), Retail (ice cream parlours) and Consumer Durables (water purifier).
He has worked across multiple facets of sales & marketing – customer marketing, portfolio management, innovation mix creation, communication asset creation, brand equity management, media management & deployment.