Nestle to expand its breakfast portfolio


Nestle India has plans to expand its product offering by introducing special masala noodles, dips and dark chocolates soon as part of its expansion drive.


The firm said its products such as Milo, Nesplus cereals, yogurt, Nestlé A+ milk, Nescafé and Maggi Masala Oats are catering to consumers looking for healthy breakfast.


Nestle would also enhance its presence in the beverages vending segment with its Frio.


“Nestlé now becomes a breakfast company. Not just Nesplus, the breakfast cereals that we launched last month, coffee, yogurt, oats noodles or milk can be considered as breakfast items,” Suresh Narayanan, chairman and managing director of Nestlé India, said on Monday.


GSK Consumer health drink brand Horlicks and and Kraft Heinz’s Complan are looking for a potential buyer and Nestle could be one of the buyers.


Narayanan said: “So far we have grown through organic route and there is strong organic growth opportunities still left. But, if there is an interesting and manageable opportunity that fits into the company’s long-term growth strategy, we’ll certainly evaluate.”


“Moreover taking forward our journey in the value-added dairy segment, we will be entering with a unique set of yoghurt based dips and seasonings with Maggi Dips,” he said.


It would also introduce Dessert Delight Brownie cubes under its Kitkat brand, which would be a combination of dark chocolate and wafer.


According to market research firm Euromonitor International, India’s breakfast cereal market is projected to touch Rs 26.1 billion by 2020.

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