Matrix Partners India has announced its investment in &ME, a Bengaluru based food and beverage brand, focused on women’s health & wellness.
&ME has launched a range of bioactive beverages for women. It combines ancient Ayurveda and modern science to meet their fast-paced lifestyle. According to research, 51% of Indian women, aged 15-49, are anaemic and 70% have chances of osteoporosis due to lack of essential micronutrients like Iron, Calcium and Vitamin D.
&ME drinks are a combination of fruits, vegetables, spices, herbs and flowers with no added sugar or preservatives that comprise 30% of women’s daily vitamin and mineral requirements. They are carefully curated to match women’s busy lifestyle, sophisticated taste buds and are packaged to fit their purse.
&ME is also backed by Rohit M A, MD of Cloudnine Hospitals, India’s leading maternity, women and child care service hospitals. Over the next four months, the company plans to expand across Bengaluru and then move to two more markets in South and North India next year. It is also looking to expand its product portfolio to introduce three beverages for women with Polycystic ovary syndrome (PCOS), fat metabolism, and to develop core strength.