Alteria Capital invests Rs 33.5 Cr in RAW Pressery

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Venture debt firm Alteria Capital has invested Rs 33.5 crore (around $5 million) in cold-pressed juices maker RAW Pressery, its fourth bet from its maiden fund.

 

The transaction includes equity as well. Of the total, Rs 30 crore was debt and the remaining was equity.

 

The recent funding round is an extension of the Rs 80 crore fundraise made by RAW Pressery in May this year from existing investors Sequoia Capital, Saama Capital and DSG Consumer Partners.

 

RAW Pressery, which is operated by Rakyan Beverages Pvt. Ltd, is among a handful of Indian startups that cater to the growing demand for healthy ready-to-drink beverages.

 

The company manufactures juices and smoothies, which form the majority of its revenues. It has also recently introduced newer categories including nut milk, soups and probiotic dairy drinks.

 

Scaling these new categories will be a key growth focus in this financial year, as the company moves to expand distribution in India as well as in international markets such as the Middle East and South East Asia.

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