September will be observed as Nutrition month with the aim of reaching every household with the message of nutrition — ‘har ghar poshan tyohar’ (every house a celebration of nutrition).
The month-long intensive campaign will promote antenatal care, breastfeeding, fight anemia, convey messages about the importance of nutrition for girls and the right age of marriage, deliver messages about the importance of growth monitoring and also promote hygiene and sanitation. During mid-September, health minister J P Nadda will also kick off a programme against anaemia.
Prabhat Pheris, poshan melas, poshan walks, recipe demonstrations and school level events are also in the pipeline. The target of the mission is to bring down stunting among children up to the age of six years from 38.4 per cent to 25 per centby 2022.
The partners for the initiative are Niti Ayog, Ministries of Women and Child Development, Health and Family Welfare, Drinking Water and Sanitation, Panchayati Raj, Rural Development, Housing and Urban Affairs, Human Resources Development, Information and Broadcasting, Consumer Affairs, Food and Public Distribution, Tribal Affairs, Minority Affairs and Ayush.