NatureFresh, the home-grown brand of Cargill’s food business in India has extended its offering into premium health oil space with the launch of NatureFresh Acti Heart, at a press conference in New Delhi, recently. Positioned as India’s 1st oil which fulﬁlls all requirement of being healthy oil, NatureFresh Acti Heart intends to provide consumers with a complete health oil for their active and modern lifestyle.
Based on the premise of ‘Goodness for the Good Hearted’, NatureFresh Acti Heart adheres to the guideline of Indian Council of Medical Research on dietary fat. Packed with the goodness of Omega 3 that fights inflammation and provides a healthy lipid profile, it also has the ideal Omega 6/ Omega 3 ratio, as stipulated by National Institute of Nutrition (the ideal ratio should be between 5 to 10). Along with this, it has high MUFA which ensures low oil absorption in food and Gamma Oryzanol that reduces bad cholesterol and increases good cholesterol, making it a healthier option for the discerning consumer. It is also fortified with Vitamin A, D, and E.
On the occasion of the launch, Milind Pingle, Director – Sales & Marketing, Cargill’s Food business in India said, “Being a leading branded consumer business in edible oils, we are focused on consumer preferences and changing tastes. Today’s consumers are increasingly seeking health & wellness and we believe our products should go hand in hand with this growing need. In keeping with this, we are excited to launch our latest product offering, NatureFresh Acti Heart, under the brand umbrella of NatureFresh. The brand NatureFresh represents active living and we believe that it is the ideal brand for us to expand our offerings in this rapidly growing space. What makes NatureFresh Acti Heart stand out is that both the product formulation and design has been crafted basis in-depth market research and consumer insights. Positioned as ‘Goodness for the Good Hearted’, it is India’s 1st oil which fulﬁlls all requirements of being a healthy oil. The launch of NatureFresh Acti Heart is in line with Cargill India’s endeavor of expanding its health & wellness portfolio while fueling Indian kitchens through value-added premium offerings.”