ITC to upgrade dairy portfolio

itc-to-upgrade-dairy-portfolio
milk products

ITC, which is on a dairy portfolio expansion spree and is currently focusing on pouch milk and curd in the West Bengal and Bihar markets. The diversified conglomerate is looking to launch paneer and flavoured milk in the next two months.

Launching pouch milk and curd in Kolkata under the brand name Aashirvaad Svasti in Kolkata on Tuesday, Hemant Malik, divisional chief executive Foods, ITC, said, “We have launched ghee and milk, and now we are getting into curd. “We will be launching paneer as well. We are also entering into the markets of milk-based beverages.”

The company will be launching paneer in West Bengal, but the launches of value-added dairy beverages will be all-India. A team was currently working on developing cheese.

In the fresh dairy categories, our focus will be on Bengal and Bihar for at least the next six months. But if we see larger opportunities, we would go for expansion into other states as well,” Malik said, adding the organised pouch milk segment was growing at a rate of 15% per annum in India. According to him, the organised curd market is estimated at around Rs 4,500 crore and is growing at 30% annually.

 

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