Diageo completes sale of portfolio of brands to Sazerac


Diageo today announces that it has completed the sale of a portfolio of nineteen brands to Sazerac Company, one of America’s oldest family owned, privately held distillers as announced on 12 November 2018.


Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.


Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

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