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Grupo LALA, a Mexican Company has announced that it has entered into a multi-year license agreement with Blue Diamond Growers to market and distribute Blue Diamond Almond Breeze® almond-based beverages in Mexico.
Mauricio Leyva, CEO of Grupo LALA said, “LALA’s partnership with Blue Diamond Growers strengthens our product portfolio, market-leading brands and an almond-based innovation pipeline to complement LALA’s robust suite of exceptional products within our protein-based portfolio. This also reinforces our premiumization strategy to offer customers a diverse range of healthy and nutritious options.
He added, “I am confident that partnering with the global almond leader, complemented by our LALA’s strong commercialization capabilities, will result in a successful long-term relationship that could continue to expand into other categories in the future.”
Mark Jansen, President and CEO of Blue Diamond Growers said, “Mexico is a key market for Blue Diamond Growers in Latin America and one of the most relevant for the company’s growth. Blue Diamond Growers has been making a significant investment in developing its international business and the Blue Diamond Almond Breeze® brand globally.”
As part of this relationship, Blue Diamond Growers will source almond-based raw materials and provide its technical and quality-oriented expertise with benefit of Blue Diamond’s industry-leading almond based innovation. Grupo LALA will provide local and regional market knowledge while leveraging its production and distribution capabilities.
The products will enable LALA to participate in two different market segments; Blue Diamond Almond Breeze® expansion into the premium market and Soy Vita to address the mainstream, value market.