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Perfect Snacks is a collection of fresh-from-the-fridge protein snacks for the entire family.
Mondelēz International has announced it has completed its previously announced agreement to acquire a majority interest in Perfect Snacks, a pioneer in the fast-growing refrigerated nutrition bars segment with a range of offerings including Perfect Bar, The Original Refrigerated Protein Bar, and Perfect Snacks’ other lines of organic, non-GMO, nut-butter based protein bars and bites.
“The Perfect Snacks majority acquisition further expands our leadership position in broader snacking, including the fast-growing segments of well-being and refrigerated snacking,” said Glen Walter, Executive Vice President and President, North America, for Mondelēz International. “We are excited to begin working with and supporting the Keith family to accelerate the brand’s next chapter of growth as part of our existing portfolio of global and local brands.”
Mondelēz International is operating Perfect Snacks as a separate business in order to nurture its entrepreneurial spirit and maintain the authenticity of the brand, while providing resources to help expand consumer penetration and U.S. distribution of Perfect Snacks’ products and future innovation.
Mondelēz International empowers people to snack right in approximately 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.
Perfect Snacks is a collection of fresh-from-the-fridge protein snacks for the entire family. Inspired by their dad’s recipe, the Keith family founded Perfect Snacks in 2005 and pioneered the Fresh Snacking category with Perfect Bar, The Original Refrigerated Protein Bar.