Lineage explores connection between food infrastructure and economic development
Wheybetter intends to expand sales and marketing team as well as production facilities.
Saumil Thanawala, CEO & Founder, Wheybetter Foods And Beverages Pvt. Ltd. is seeking financial participation, preferably equity participation, in the company to enhance the operations of the company to take it on a national level.
Incoporated in 2016, the Mumbai based company claims to have achieved successfully developed and marketed Niche Protein Foods tested and introduced in sample market of Mumbai, Pune, Bangalore, Hyderabad and North Eastern cities.
The products have received good response in all these test markets and the company is at the threshold of expanding marketing endeavour to reach additional markets in other cities of India.
In view of that, Wheybetter intends to expand sales and marketing team as well as production facilities. As a result, the company is seeking prospective parties having turnover of approximately Rs.400 to 600 crore or more for financial participation with reputed organisations having good marketing strength with good wholesale and retail network and having sound financial investable surplus to participate with Wheybetter to expand business in mutually beneficial opportunities.
Companies having good network in General Market for retailing as well as in Pharmaceutical Market Network and Modern Trade as well as e-commerce selling are on the look-out.
“The company was started with an objective of providing consumers tasty and healthy snacking and on the go eating option. We are developing products, which are fortified with Nutraceuticals and Natural Health ingredients. At the onset of the brand journey, we do
not want to provide these health ingredients through tablets and pills but through every day food fromats to be consumed”, says Thanawala.