Pure Azul unveils Azulana, first sparkling tequila beverage

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Crafted with Premium, Natural Ingredients, Azulana Offers a Contemporary and Accessible Way to Enjoy Tequila as Ready to Drink Beverage

Pure Azul Beverage Company announced the launch of Azulana – a ready to drink (RTD), high-quality, sparking tequila beverage. Expertly crafted using blue agave tequila and sweetened with agave nectar, Azulana is available in three unique flavors – Original, Lime and Pineapple Rosemary.

As the first and only sparkling RTD beverage on the market made with 100% blue agave tequila, the launch of Azulana represents the birth of a brand-new sub-category of spirits. “Our goal was to take a spirit so rich in heritage and offer it in a way that ultimately speaks to today’s modern tequila enthusiast,” said Henry Morita, CEO and Co-Founder of Azulana. “We are incredibly proud to introduce this contemporary, craft cocktail to consumers.”

Azulana is produced in Guadalajara, Mexico – widely recognized as the original birthplace of tequila. The decision to produce Azulana in this region was crucial to the Azulana team, as they aimed to authentically integrate the region’s rich heritage and history, while also contributing to the local economy through its production, manufacturing and distribution.

Morita and team conceptualized Azulana after identifying the opportunity to meld the fervor surrounding craft cocktail culture with the demand for progressive, RTD beverage options. 

“Passionate tequila enthusiasts are incredibly selective about the tequila they choose to consume,” said Morita. “At the same time, we live in an age of convenience and are constantly looking for ways to simplify the things that we enjoy. Azulana sits at the perfect intersection between these two ideologies – providing consumers with an authentic, artisanal 100% blue agave tequila cocktail that can be conveniently enjoyed without any mixing or shaking.”

The launch of Azulana takes place during time where the alcohol and spirits industry continues to evolve and grow exponentially. Tequila sales in the U.S. continue to thrive – in fact, in 2017, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council. Likewise, the demand for RTD alcoholic beverages continues to rise rapidly. Canned wine alone now represents a near $50 million business. According to a 2017 Mintel survey, the fact that RTD cocktails “don’t require preparation” was the top response from consumers who were asked why they choose an RTD cocktail over other types of alcohol beverages.

“Azulana is a new, fun twist on tequila,” said Katie Pittman, Head of Sales and Marketing. “Our goal is to help others understand that tequila isn’t just enjoyed during a wild night out – with Azulana, it can truly be enjoyed during all occasions – anywhere, anytime.”

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