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Taco Bell has launched launch a not-so-new “new” vegetarian menu nationwide for the first time ever
Two new menu items join existing favorites on dedicated permanent menu that proves vegetarian options are not an afterthought at Taco Bell
Taco Bell has launched launch a not-so-new “new” vegetarian menu nationwide for the first time ever. The “new” menu will feature some items that are all American Vegetarian Association (AVA)-certified
Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer said, “At Taco Bell, we believe that vegetarian food shouldn’t be a compromise; it shouldn’t be limited to one item, and it shouldn’t be just for vegetarians. For years, we’ve consistently proven that our vegetarian menu options are so craveable that even non-vegetarians unknowingly go veggie because they just love the taste. We’re committed to building on this insight and plan to further innovate in this growing space.”
The menu debut follows a successful test in Dallas, Texas, earlier this year, and the launch will be accompanied by the brand’s first-ever vegetarian digital campaign.
American Vegetarian Association certified Vegetarian food items, are lacto-ovo, allowing consumption of dairy and eggs but not animal byproducts. Vegetarian and meat ingredients are handled in common, and cross contact may occur, which may not be acceptable to certain types of vegetarian diets.