Novo Nordisk, Noom offer new solutions to tackle obesity

Focusing on weight management and education

Novo Nordisk, a global healthcare company, and Noom, a leading behaviour change company, have announced a collaboration on digital health solutions focusing on weight management and education, with the aim of improving the lives of people living with obesity.

The collaboration follows a successful 8-month pilot that combined Noom’s proven, science-backed behaviour change programmes with Novo Nordisk’s more than 95 years of experience in helping people living with chronic diseases.

This collaboration, as one of many ways Novo Nordisk is partnering to improve care, will make solutions for behaviour change and education available to people with obesity in the US.

Noom’s solutions seek to understand individual motivations and obstacles and use cutting-edge technology, including artificial intelligence, behavioural coaching by over 1,000 personal health coaches, data and wellness insights, to guide people towards sustainable change.

 

Photo caption- (L-R)- Saeju Jeong, Noom chief executive officer, and Camilla Sylvest, Novo Nordisk executive vice president, Commercial Strategy & Corporate Affairs