Godiva launches new premium baking chocolates


Global Brand Adds Baking Chocolates to Growing Baking Aisle Portfolio

GODIVA, the global leader in premium chocolate has announced the launch of new premium baking chocolates, available at grocery stores nationwide. The new product line combines the unparalleled quality of GODIVA chocolate and the convenience of baking chocolates, ideal for any homemade dessert from hand dipped strawberries to decadent cakes. This launch follows the introduction of GODIVA premium baking mixes, which were created to help consumers easily craft specialty form desserts at home.

The new GODIVA premium baking chocolate line is comprised of three products – baking bars, melting chocolates, and baking chips, ideal for any at-home desserts. The products are available in several variations:

  • Baking Bars: Available in milk, semi-sweet, bittersweet, and unsweetened chocolate;
  • Melting Chocolates: Available in milk and dark chocolate;
  • Baking Chips: Available in milk, semi-sweet and bittersweet chocolate.

To help inspire at-home creations, GODIVA baking bar and chip packages include original recipes for treats such as whipped milk chocolate frosting, double-chocolate cheesecake, ultimate chocolate brownies and classic chocolate chip cookies. For fans of GODIVA’s famous chocolate dipped strawberries, this iconic treat can now be recreated at home with the melting chocolates. The versatility and accessibility of GODIVA baking chocolates will not only allow bakers to elevate their classic family favorite desserts, but also invite new consumers into the world of baking.

“We are delighted to introduce new GODIVA baking chocolates to baking enthusiasts and chocolate lovers to inspire delicious desserts they can share with friends, family and loved ones,” says Caroline Le Roch, President of Americas, GODIVA Chocolatier. “This is an exciting addition to our growing presence at grocery stores, making the iconic taste of GODIVA more accessible across the country. In addition to new GODIVA baking chocolates, chocolate lovers can enjoy the high-quality GODIVA taste in the baking aisle with our premium baking and pudding mixes, or head to the candy aisle for our individually wrapped Masterpieces Collection and Goldmark Gift Collection.”


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