Butterfly to acquire a majority stake in Orgain

The partnership will enable Orgain to scale its purpose-driven brand and expand its reach

Los Angeles-based private equity firm Butterfly has signed an agreement to acquire a majority stake in Orgain, a US producer of meal replacement shakes, protein powders and snack bars.

Orgain is Butterfly’s fifth investment within its “seed to fork” approach to investing in food across agriculture, aquaculture, food and beverage products, food distribution and foodservice.

Andrew Abraham, Founder and CEO of Orgain said, “In spending time with the Butterfly team it was apparent that they shared our values and understood our mission to positively impact consumers across the world with our clean and delicious nutrition product. We are excited about this next phase of growth for our brand, the ability to expand globally and the opportunity to inspire so many more healthy vibrant lives.”

The partnership will enable Orgain to scale its purpose-driven brand and expand its reach and positive impact. In particular, it will allow for an increased focus to be placed on expanding consumer awareness, product innovation and global distribution.

Adam Waglay, Butterfly Co-Founder said, “Having been in close touch with Andrew for years, we continue to be impressed year after year by the loyal following and trajectory of the business he’s built. Orgain’s success is driven by the authenticity, purpose and passion that Andrew brings to everything he does.”

Butterfly Co-Founder Dustin Beck added, “Orgain has built an industry-leading platform of clean, nutritious products that have only scratched the surface of their potential. It has already had a massive impact in hospitals, locker rooms and homes across the world and we’re excited to help amplify its reach.”

Kirkland & Ellis LLP and The Giannuzzi Group, LLP acted as legal advisors to Butterfly and Orgain, respectively.