Del Monte introduces one-pot meal trend

100-Year Old Brand launches a first in the broth category, supporting the one-pot meal trend

Del Monte Foods, Inc. is delivering a new meal starter solution to support the one-pot meal trend.Under its College Inn brand, Del Monte has announced the launch of its latest innovation, Simple Starter, a perfectly seasoned meal-starter made of stock, herbs and seasonings for deliciously easy one-pot meals. A versatile ingredient that creates the foundation for endless recipes, Simple Starter is made with 100% natural, rich and savory College Inn stock. Just add your favorite protein, starch, and veggies to create a hearty, home-cooked meal. The new product is available in three flavors including Savory Chicken, Hearty Beef and Mexican-Style.

Leaning into the trend of creating scratch-quality meals with less stress and more life balance, Simple Starter makes preparing delicious one-pot recipes as easy as 1-2-3, with simplified planning, prep, tending and clean up. Just in time for the colder weather, culinary enthusiasts can delight in preparing comforting and appetizing meals with the variety of great tasting Simple Starters. To fit busy lifestyles, Simple Starter one-pot meals can be prepared in pressure cookers (like Instant Pots), slow cookers, or on the stovetop in a Dutch oven or skillet.

“College Inn is excited to unveil our new Simple Starter,” said Liam Farrell, VP of Brand Marketing for Del Monte Foods. “As the trend of one-pot meals continues to soar, we anticipate Simple Starter becoming a creative solution to busy consumers’ wants and needs for simple-to-make weeknight meals. Not only is it super easy to use, Simple Starter creates nourishing and delicious, full-flavor meals that will have family and friends thinking you spent all day in the kitchen.”