Over the next five years in support of sustainable development in France
The Coca-Cola Company has been present in France for the last 100 years, serving as a key contributor to the food and beverage industry. The Coca-Cola system has always been an integral part of the French economic ecosystem, especially through the production and distribution activities of bottling companies in the country.
At the occasion of the Choose France Summit, Coca-Cola Chairman and CEO James Quincey announced a major investment plan over the next five years as part of the company’s long-term commitment to France.
The Coca-Cola Company and Coca-Cola European Partners (CCEP), the primary bottling partner in the country, together plan to invest as much as one billion euros behind the introduction of new products in the French market; the expansion of bottling capacity and modernization at CCEP’s manufacturing plants; innovations; and ongoing support of company brands.
Both companies will support the hosting of the Paris 2024 Olympic Games, following the extension of a partnership between Coca-Cola and the IOC, which was announced in July 2019.
CCEP has earmarked €500 million to further strengthen its production and distribution network.
After investing €350 million since 2013, CCEP continues to invest to adapt its manufacturing network to changes in consumer preferences and to accelerate its transition to a circular economy, including packaging transformation.
The €500 million in investments will be progressively committed over the next five years in production and commercialization and will include a provision for CCEP to invest in new cooling equipment for its customers and in accelerating the company’s digitalization journey.
In parallel, The Coca-Cola Company will invest €500 million to support the development of its current brands and introduce new products in the French market.