Victory Hemp’s strategic partnership with AFS will elevate sales and marketing for their food and beverage ingredients
Furthering their dedication to dramatically expand the range of products in which hemp grain can be used as ingredients, US based Victory Hemp Foods recently announced that they have entered into a strategic partnership with US based Applied Foods Sciences (AFS), a leader in innovation for functional, organic ingredients in the natural products industry.
AFS is an integrated supply partner with many of the top food and beverage brands in the world. Victory Hemp’s strategic partnership with AFS will elevate sales and marketing for their food and beverage ingredients, including their two proprietary ingredients, V-70™ Hemp Heart Protein and V-ONE™ Hemp Heart Oil, which will launch at the Institute of Food Technologists (IFT) Conference in July 2020.
These two new ingredients deliver the nutritional excellence found in hemp while providing neutral flavor and color and unique formulation characteristics that solve challenges for formulators across a broad range of product applications. AFS will provide marketing and sales presence as well as technical support, including formulation expertise, and customer service.
AFS recently opened its Innovation Center at the University of Iowa’s Bio-Ventures Research Park. There, AFS develops novel, natural, and organic ingredients that are highly scientifically qualified, Non-GMO, and GRAS (Generally Recognized As Safe – an FDA requirement for U.S. food and beverages). One of the primary goals at the new Innovation Center is to help foster the growth of plant-based science and develop solutions for plant-based foods.