Mother Dairy innovates glass full of immunity

Made with concentrated turmeric extract, each bottle delivers same benefit as taking one teaspoon of Haldi powder in milk.

In the current scenario of coronavirus as ’immunity boosting’ has gone trending, Mother Dairy, the milk and milk products major and subsidiary of National Dairy Development Board (NDDB), has introduced butterscotch flavoured Haldi Milk (turmeric latte). Made with concentrated turmeric extract, each bottle delivers same benefit as taking one teaspoon of Haldi powder in milk.

Following the self-care guidelines and recommendations issued by the Ministry of AYUSH as preventive health measures for boosting immunity amidst the coronavirus outbreak, Mother Dairy has launched the new product-Haldi Milk.

Turmeric contains curcumin, a flavonoid which supports a healthy immune response, thereby promoting general well-being. Additionally, Mother Dairy Haldi Milk is heat treated to remove all bacteria and pathogens.

Sharing the idea behind launching Haldi milk, Sangram Chaudhary, Managing Director Mother Dairy said,While the concoction of Turmeric and Milk, popularly known as Turmeric Latte took the world by storm, we must travel down the memory lane, back to our grandmother’s kitchen kitty which saw Turmeric or the ’Golden Spice’ create a reputation as a “Cure-it-all” ingredient. Goodness of Haldi is backed by thousand years of Indian roots of Ayurvedic science and is known to strengthen the immune system, providing protection from common day -to-day infections.

The new flavoured Haldi Milk is available across all Mother Dairy booths and channel partners in a glass bottle packaging at a reasonable price of Rs 25. The beverage is safe for consumption both in chilled or warm condition. This would be the first in line among a range of Immunity-boosting products by Mother Dairy, Mr. Chaudhary added.