Givaudan renames flavour division to Taste & Wellbeing

Image credit- Givaudan

To reflect its expanded product offering to its customers

Swiss multinational manufacturer of flavours, fragrances and active cosmetic ingredients, Givaudan has announced it is evolving the name of its Flavour and Fragrance divisions to reflect its expanded product offering to its customers.

With immediate effect the Flavour Division will become Taste & Wellbeing, highlighting its global leadership position in flavour and taste, while signalling the expansion of the business into adjacent spaces. The Fragrance Division will become Fragrance & Beauty highlighting its global leadership in Fragrances whilst signalling the expansion into Beauty.

Louie D’Amico, President Taste & Wellbeing said: “Over the past five years, we have expanded our portfolio in a significant way, complementing our industry-leading flavour and taste capabilities with an outstanding offer of natural functional and nutritional solutions. The new name captures this expanded portfolio and the value we bring to customers by going beyond great taste, to create more complete future-facing food experiences.”

Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers

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