Marico has forayed into the Ayurvedic segment under Saffola
Marico Limited, one of India’s leading FMCG companies, has strengthened its position in the healthy foods and immunity-boosting segment, with the launch of the Saffola ImmuniVeda range.
The new range consists of Saffola Kadha Mix and Saffola Golden Turmeric Milk Mix, both made with the goodness of traditional recipes along with added ingredients that make the immunity boosting range even more beneficial.
Recognising the need for superior quality immunity boosting products due to the ongoing pandemic, Marico has forayed into the Ayurvedic segment under Saffola, a brand synonymous with healthy living having a wide portfolio of edible oils, oats, honey and the Saffola Fittify Gourmet range. This is one of the several new launches in the pipeline for the company in the coming months in either existing or new categories.
Speaking on the launch, Sanjay Mishra, Chief Operating Officer – India Sales & Chief Executive Officer – New Business, Marico Limited said, “There has been a marked change in consumption habits with consumers looking for preventive solutions in healthy and immunity-boosting space. The new range of Saffola ImmuniVeda ayurvedic products – the Kadha Mix and the Golden Turmeric Milk Mix – are contemporary format innovations which make these traditional recipes more enjoyable to all family members while boosting immunity from within. Additionally, these include a unique blend of ingredients for added potency and are available in convenient, easy to use packs.”
Saffola ImmuniVeda Kadha Mix provides the goodness of the time-tested immunity boosting “kadha” made from Ayush Kwath ingredients (Tulsi, Dalchini, Kalimiri, Sunthi) as well as 11 immunity boosting ayurvedic herbs. This herbal mix has the power of Ashwagandha, Giloy, Haridra, Amla, Manuka which boost immunity; the power of Vasa, Kalimiri, Yestimadhu, Kankol which supports respiratory immunity; and the power of Sunthi, Tulsi, Yestimadhu, Kantakari which relieves cough, cold and sore throat. The Saffola ImmuniVeda Kadha mix is available in 80 g packs comprising 20 sachets for Rs 199.
Saffola ImmuniVeda Golden Turmeric Milk Mix, a healthy yet tasty contemporary ayurvedic drink based on the traditional immunity boosting “Haldi-Doodh” recipe. It is enriched with black pepper, cardamom and cinnamon with real almond bites that can be consumed either hot or cold. Each scoop of the Golden Turmeric Milk Mix has the goodness of 2 spoons of turmeric and no artificial flavour. The mix is available in 400g SKUs for Rs 399.