FICCI organizing interactive session to explore challenges and opportunities associated with Wheat Flour Fortification


National Webinar on Scaling up Wheat Flour/Maida Fortification in the food processing industry on 8th October 2020 from 3.00-4.15 PM.

Fortification is recognized as an effective and sustainable solution towards improving the nutritional status of the population across the country. Providing nutrients without altering the consumption pattern is the major benefit of the staple food fortification. 

Wheat being a staple commodity is widely consumed by Indians particularly in wheat growing areas (North, West and Central India). Hence, to improve the nutritional status of mass population, wheat flour is selected as a suitable tool for upgrading the nutritional status.

WHO also recommends wheat flour fortification as a preventive food-based approach to improve micronutrient status of population over time that can be integrated with other interventions in the efforts to reduce vitamin and mineral deficiencies when identified as public health problems.

With this objective, Federation of Indian Chambers of Commerce & Industry (FICCI) in collaboration with Food Safety and Standards Authority of India (FSSAI) is organizing “National Webinar on Scaling up Wheat Flour/Maida Fortification in Food Processing Industry” on 8th October 2020 from 3.00-4.15 PM.” Arun Singhal, CEO, FSSAI will deliver that keynote address during the session.

The objective of the session is to explore the challenges as well as opportunities associated with fortification and road map for promoting fortification to curb malnutrition in the country. This interactive session will witness the presence of the eminent experts from FSSAI, development organizations and other stakeholders to highlight crucial role of fortification and strategies for scaling up fortification. 

 Key sessions of the webinar are as follows:

  • Crucial Role of FSSAI in Food Fortification
  • Technology for Wheat Flour Fortification
  • Support to the States
  • Wheat Flour Fortification support to the millers

This session would be also very useful for the FBOs who are using wheat flour/refined wheat flour as an ingredient in their products. 

For Registrations please visit:
Note: There is no registration fee for participation.

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