Marico enters plant based protein category

The launch is in line with its aim to strengthen its presence in the healthy foods segment

Marico, one of India’s leading FMCG companies, has forayed into the plant protein category with the launch of Saffola Mealmaker Soya Chunks. In line with its aim to strengthen its presence in the healthy foods segment, the company has introduced a differentiated product in the soya chunks segment.

Soya Chunks are one of the best vegetarian sources of protein and the new Saffola Mealmaker Soya Chunks provides 53 grams of protein for every 100 gram of product; it also has 13 percent fibre and less than 1 percent fat, making the product extremely healthy and nutritious.

Saffola Mealmaker Soya Chunks is made using a special Super Soft Technology which keeps the chunks juicy and tender. Made with carefully chosen ingredients and a balance of key nutritional factors, the chunks ensure optimum quality. The soya chunks are extruded using strict process control to obtain chunks that cook softer so that consumers can enjoy tender, juicy and tasty chunks.

Speaking on the launch, Sanjay Mishra, Chief Operating Officer – India Sales & Chief Executive Officer – New Business, Marico, said, “Today people are increasing opting for a healthier lifestyle which in turn is fuelling a trend towards the inclusion of immunity-boosting foods and higher levels of protein in our diet. Soya Chunks are a great source of vegetarian protein, high in fibre and low on fat. They are also very versatile and can be cooked in multiple ways to suit all taste.”

“These newly launched Soya Chunks mark our entry into the plant protein category. We have emphasised our focus on taste, texture and nutrition while developing this differentiated product as we want to ensure that plant-based products such as Saffola Mealmaker Soya Chunks are tasty enough to become a regular part of consumers’ diets,” he added.

Marico has been innovating and intensifying its hold in the health and immunity-boosting category, with its recent launch of Saffola Honey, a superior quality product backed by advanced NMR (Nuclear Magnetic Resonance) test certification that guarantees 100% pure honey with no added sugar. It also entered the Ayurvedic segment with the Saffola Immuniveda range of Kadha Mix and Golden Turmeric Milk Mix and Saffola Arogyam Chyawan Amrut. Going forward, Marico will continue to launch quality offerings in the health, hygiene as well as food segment in India and other geographies.