QEBR acquires Gen X Fitness Water

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Gen X Fitness Water provides pure hydration during physical activity serving as a part of the athletes’ pre-workout regimen

US-based Virtual Medical International (QEBR), a wellness company in the hemp-derived CBD sector, said that it has entered into an agreement to purchase Gen X Fitness Water, a next-generation sports beverage created to help athletes maximise their workouts.

Larson Elmore, Virtual Medical’s CEO noted, “Gen X Fitness Water provides pure hydration during physical activity making it popular with bodybuilders and other endurance athletes as part of their pre-workout regimen. Equally important, there are no added sugars, carbohydrates, or proteins and therefore no added calories.”

In showing why this acquisition fits into Virtual Medical’s business expansion model, Elmore explained, “Gen X Fitness Water is a great product for Amsterdam Café and our mission to support general health and wellness. We believe it will be well received by distributors and customers across our planned network. Going forward we expect to expand the line to include other flavors as well as a CBD-infused version.”

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