Strengthening its traditional sweets portfolio
Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of National Dairy Development Board (NDDB), has announced that it will launch 5 new packaged products under its Mother Dairy and Safal brands, in the month of January 2021.
The new packaged products namely Mathura Peda, Mewa Atta Laddoo, Frozen Drumsticks, Frozen Cut Okra and Frozen Haldi Paste Cubes are being introduced with the objective of offering superior quality, hygienically packed and convenient options to consumers.
Speaking on the launch of the new products, Varsha Joshi, Chairman, National Dairy Development Board, said, “The Indian dairy and horticulture ecosystem have been a significant contributor in driving rural prosperity. The amalgamation of country’s diverse produce and an innovative approach to provide a market for this produce has the potential to benefit both the farmer and the consumer. The introduction of these new products in horticulture with sourcing from tribals of Jharkhand will enable them with newer markets and is going to positively impact their livelihood. At NDDB, we have always encouraged initiatives serving the purpose of enhancing production and creating alternate avenues for the farmers’ produce, resulting in uplifting the livelihood of producers and offering the right value proposition to consumers.”
Consumers can buy the new Mother Dairy sweets from the company’s robust network of around 1500 booths. Safal’s new frozen products will soon be made available across its over 300 F&V outlets in the National Capital Region, which will gradually be expanded in general retail outlets going ahead.