Licious is entering into these strategic markets, including Tier-II cities, to elevate an industry that is still 96 per cent unorganised
Licious has announced a strategic expansion to 7 new cities in India. After launching in Jaipur and Coimbatore in Nov-Dec 2020, the Bengaluru-based meat e-marketplace brand has extended its operations to Vijayawada, Vizag, and Kochi. Licious is also all set to enter Puducherry and Kolkata, India’s key culinary hub for meat and seafood, by early 2021.
With its foray into these 7 new markets, Licious aims at unlocking the huge business opportunity in the fresh meat and seafood segment, while adding to its roster of 7 existing markets across India.
Elaborating on the expansion strategy, Abhay Hanjura and Vivek Gupta, Co-Founders, Licious, jointly said, “We have spent the last five years perfecting our knowledge on meat and seafood ecosystem in India- be it the supply chain, processing methods or consumer preference. Our nuanced understanding gives us the confidence to soar ahead and serve superior quality meats & an unparalleled meaty experience to more Indian consumers.”
Adding on to the comment, the founders also said, “Be it Kolkata and its Kosha Mangsho or Kochi’s Meen Molagita Curry, there are few culinary hubs in the world that can compete with such flavour and fervour. An equally discerning and potent market exists in Jaipur, Coimbatore, Vijayawada, Vizag, and Puducherry – towns that are home to well-heeled residents and expats and cuisines that are pre-dominantly seafood- and meat- based. Despite these factors, meat lovers find it a challenge to source world-class products that deliver on freshness, hygiene, and a standardized experience, consistently. With our superior quality products, we believe Licious will not just raise the bar for quality meats and seafood but uplift the overall culinary experiences in these markets”.
Licious’ is entering into these strategic markets, including Tier-II cities, to elevate an industry that is still 96% unorganised. India’s meat market is valued at $40 billion, with over 73% of the country’s population being meat-eaters.
Licious plans to offer its entire range of over 200 SKUs in all their new markets as well. These include fresh cuts like chicken biryani cuts, fish and seafood, cold cuts, ready-to-cook delicacies such as kebabs, and the brand’s signature chicken and prawn spreads in the ready-to-eat category.