RIDER is a refreshing energy drink that addresses the instant energy that the body requires
Kolhapur based Ghodawat Consumer Products Limited (GCPL), the FMCG arm of Sanjay Ghodawat Group, recently forayed into the energy drink market by launching an energy drink ’RIDER’. It is yet another quality offering by GCPL that has made its name in the FMCG market with its several unique products in the past.
As per company officials, RIDER is a refreshing energy drink that addresses the instant energy that the body requires. Its soothing chilled taste can invigorate one’s taste buds and give that extra energy to live life in full spirit.
Energy drinks are emerging as the most preferred beverage option amongst carbonated drinks. Since it provides instant energy, energy drinks are a huge hit amongst people of all age groups. From teenagers, youngsters, to adults, energy drink is loved by all.
The company just after its market launch, ran a series of marketing events in Jaysingpur, Kolhapur, Sangli, Ichalkaranji and Hubballi to spread awareness about the new product. Previously, the company in association with ROC – a prominent adventurous group from Maharashtra, executed a ’Pre- Launch Campaign’ to promote this product.
RIDER comes in a 300ml can and is available across Modern Trade (Supermarkets), General Trade (Kirana Stores) along with e-commerce platforms like Amazon.