Kerry reveals fresh meat a primary category for consumer safety concerns

The findings showed that 49% of consumers have questions about the safety of plant-based meat alternatives

Ireland based taste and nutrition company Kerry has released findings from its latest research on North American consumer attitudes, behaviors and purchasing choices as they relate to food safety, sustainability and preventing food waste. 

Kerry’s research confirmed that fresh meat remains the primary category for consumer safety concerns, with two thirds of consumers citing it as their number one food category of concern.

To build consumer trust, the food industry has an opportunity to increase transparency of our supply chain from farm to factory to shelf and provide further education on the safety measures taken along the way.

The findings showed that 49% of consumers have questions about the safety of plant-based meat alternatives, while 51% of consumers are concerned with plant-based dairy alternatives. 

The value of plant-based meat is expected to reach $279 billion by 2025 as consumers increasingly turn attention to health, nutrition, sustainability and food provenance.

In response to the growing demand for consumer-friendly food protection solutions, Kerry has recently expanded its food protection and preservation range, boasting the industry’s broadest and deepest portfolio of consumer-friendly protection solutions across all food and beverage categories. These comprise five main building blocks (umbrella groups of ingredients):  1) fermentation metabolites, 2) vinegars, 3) flavor systems, 4) protective cultures, and 5) plant extracts.