Muscle & Strength India to invest Rs 20 Cr for expansion


Health Supplement Chain Muscle & Strength India aims to open 100 stores this year

Muscle and Strength India, one of the country’s leading retailers of fitness supplements and nutritional products has announced that it is looking to expand aggressively in the country and aims to open 100 stores this year.

The startup is eyeing to launch outlets through the franchisee route in the next 1 year with an investment of Rs 20 crore as it seeks to deepen its presence in India’s growing nutritional supplement space.

This investment will be funded by internal accruals including investments by franchisee owners. The expansion plans of Muscle & Strength India also come at a time when there is increased focus on preventive healthcare as the world is grappling with the Covid-19 pandemic.

Youth icon, TV actor, model and winner of several reality shows in India, Prince Narula has a stake in health supplement retail start-up Muscle and Strength India. He plays a key role in the strategic expansion plans of the company including marketing and promotion. 

Muscle and Strength India offers a comprehensive range of genuine high-quality fitness supplement and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof. 

“Our supplement chain has become the gold standard in this sector to provide genuine supplements for people across age groups. We aim to expand this year and further launch products in various variants, focusing on different health and wellness categories and segments. Our growth has come because of the original and rightly priced products available in our stores and we believe that by end of this year, we will be one of the largest chains in India in our segment. Apart from metros, we believe the real demand is in tier 2-3 cities where availability of latest, genuine and economically priced supplements is still a challenge,” said Praveen Chirania, Founder, Muscle and Strength India.

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