The deal includes three manufacturing units and a research and development centre located in the Netherlands
JBS, the world’s largest protein company, and second-largest food producer has recently entered into an agreement to purchase Vivera, Europe’s third-largest plant-based food producer, for an enterprise value of €341 million.
Vivera develops and produces a broad range of innovative plant-based meat replacement products for major retailers in over 25 countries across Europe, with relevant market share in the Netherlands, the United Kingdom and Germany. The deal includes three manufacturing units and a research and development centre located in the Netherlands.
The acquisition of Vivera strengthens and boosts JBS’ global plant-based products platform. Strong growth is expected in this category throughout global markets. The deal will add a brand to JBS’ portfolio that is well-established in consumer preference, strengthening the company’s focus on value-added products.
Vivera, currently the largest independent plant-based company in Europe, will join other JBS initiatives such as Seara’s, Incrível range, a market leader in plant-based hamburgers, and Planterra, with the OZO brand in the United States.
To nurture its entrepreneurial spirit JBS plans to manage Vivera as a standalone business unit with its current leadership team to remain in place.