This is a brand-new product and the hospitality sector will be the first to offer it to consumers, in particular through baristas and coffee bars
Van Houten, owned by the Swiss firm Barry Callebaut Group since 1998, is the first to introduce ruby chocolate in a powdered form. This is a brand-new product and the hospitality sector will be the first to offer it to consumers, in particular through baristas and coffee bars.
In 2017, the company revealed the fourth type in chocolate, ruby, with its new taste experience, a tension between berry-fruitiness and luscious smoothness. Since its launch, ruby has developed into an ‘it’ chocolate, sought after by many consumers.
Freek van der Knaap, Vice-President Vending & Beverages EMEA commented, “We are proud to be the first to offer a ruby chocolate drink powder. This chocolate drink has all the flavor and color of ruby chocolate and the powder dissolves very easily in any type of milk, in hot or cold applications. Ruby chocolate drink powder will help us to unlock the beverage category for Horeca customers.”
Like all Van Houten products, ruby chocolate drink powder is made with 100 per cent sustainably sourced cocoa beans. The next generation of consumers cares deeply about the origin and processing of their foods and drinks. This is why Van Houten partners with Cocoa Horizons, our impact-driven program, established in 2015, focusing on cocoa farmer prosperity by creating self-sustaining communities that protect nature and children.