The Tata group is building a digital consumer ecosystem addressing consumer needs across categories
Tata Digital Limited, a 100% subsidiary of Tata Sons Private Limited has acquired a majority stake in Supermarket Grocery Supplies Private Limited (BigBasket) – India’s largest e-commerce player in the Food & Grocery segment.
BigBasket was founded in 2011 in Bangalore and has expanded its presence to 25+ cities across India since then. In the e-grocery space, BigBasket provides one of the largest assortments (50,000+ SKUs) and provides customers the convenience of home deliveries on preferred dates and time slots. It also operates a farm-to-fork supply chain with over 12,000 farmers and several collection centers across India to deliver high-quality fresh fruits and vegetables to its customers.
Pratik Pal, CEO of Tata Digital said: “Grocery is one of the largest components of an individual’s consumption basket in India, and BigBasket is India’s largest e-grocery player, fits in perfectly with our vision of creating a large consumer digital ecosystem. We are delighted to welcome BigBasket as a part of the Tata Digital.”
The Tata group is building a digital consumer ecosystem addressing consumer needs across categories in a unified manner and online food & grocery is an important part of this ecosystem. Accordingly, this acquisition presents an attractive opportunity for the Tata group in its overall vision of creating a digital ecosystem.