The nutraceutical start-up intends to launch 40-plus variants over the coming years
New Delhi-headquartered dietary supplement brand Power Gummies has recently raised its second bridge round funding of approximately $1 million at an undisclosed valuation from investors such as DSG and Pivot Ventures. The round was led by India’s fastest growing accelerator VC 9Unicorns.
Functioning on a D2C business model, Power Gummies intends to launch 40-plus variants over the coming years by fostering awareness and building the right consumer base. An upcoming launch is period pain gummies that support the menstrual health of women.
As their brand mantra states, “Health Powered by Happiness and Backed by Science”, Power Gummies is revolutionising the nutraceutical industry by bringing in chewable vitamin gummies for promoting nutrition. Through this, it aims to simplify nutrition via unconventional, tastiest vitamin gummies that eliminate the fear of bad-tasting vitamin capsules. Power Gummies currently serves 200,000-plus consumers and has sold more than 3 million gummies.