Will enable the availability of PepsiCo India’s products to rural communities
To further enable the last mile delivery in rural India and encourage entrepreneurship, PepsiCo India recently extended its partnership with Common Service Centres (CSC) under the Ministry of Electronics and Information Technology (MeitY), Government of India, to list its food products on Grameen eStore platform.
After a successful pilot project in Uttar Pradesh, PepsiCo India’s snacking brands – Lay’s, Kurkure, and Uncle Chipps will be listed on the CSC Grameen eStore across the hinterlands of Andhra Pradesh, Madhya Pradesh, and Jharkhand and will continue to be listed in more districts of Uttar Pradesh. The products will be made available through 20,000 Village Level Entrepreneurs (VLEs) and 489 Distributor Village Level Entrepreneurs (DVLEs).
Speaking on the new developments, Aditya Sinha Senior Director & Head of Sales, PepsiCo India said, “CSC has been paramount in driving digital inclusion in rural and remote locations. The CSC Grameen e-store program is a unique purpose vehicle that has encouraged and economically empowered rural entrepreneurs. We started our partnership with CSC Uttar Pradesh that has shown positive results and are delighted to take this partnership forward to three more states besides further expanding it in Uttar Pradesh.”