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Available across Punjab, Haryana, Himachal Pradesh, Delhi NCR, and J&K
Ludhiana-based Bonn Group has launched Americana Premium Digestive high fibre biscuits. Bonn has launched these cookies under its ‘Americana range’ of the product line.
Health experts and nutritionists have noted that an evening or late-night snack should be light on the stomach and easily digestible. Americana’s new digestive biscuits will be available across North Indian states namely Punjab, Haryana, Himachal Pradesh, Delhi NCR, and J&K.
“Indians are falling prey to lifestyle diseases today, including obesity and digestion problems. Biscuits in India are popular in urban demographics and gaining momentum in rural setup as well. So, we are planning to extend this range to semi-urban areas also if we get a good response in urban setups. While we have already been making products to boost immunity, our new range of digestive biscuits will help in maintaining the bowel health of our consumers. If digestion is good, then the only body can absorb nutrients from all food we eat. It means digestion is very important for our overall health and fitness,” says Amrinder Singh, Director, Bonn Group.
The Premium Digestive biscuits are available in 78gms and 120gms packs at Rs 10 and Rs 20 respectively. The newly launched biscuit is trans-fat-free and has a good shelf life as other Americana products.