Godrej’s Food and Microbiology lab drives consumer-centric innovation
The product is being launched in the US
Nutritional Growth Solutions, a startup based in Israel, introduces its “Grow Daily Boys 10+” protein drink powder supporting growth and development in boys 10 and older.
Launching in the US, the new line contains a patented mixture of macronutrients designed to boost an adolescent’s growing body and increase muscle mass.
Grow Daily Boys 10+ was formulated with the specific nutritional needs of boys 10 and older in mind. The unique blend incorporates higher levels of macro- and micronutrients needed to support the physical development of young males entering pre-teen and teenage years.
Each serving of Grow Daily Boys 10+ contains 18g high-quality whey protein, healthful lipids, and complex carbohydrates, plus micronutrients scientifically proven to be related to growth. These include zinc, calcium, iron, and vitamins A, D, and C.
We typically see a higher demand for our existing products for boys and have a greater number of inquiries from parents requesting a supplement solution for their pre-teen boys,” explains Liron Fendell, CEO and Managing Director of NGS. “This is what prompted the development of our latest product. In addition to the physical needs, this is also the age where active boys begin to become more conscious of their body image.”
NGS also is conducting a clinical study on a formula unique to girls.